Product Strategy
Stepping up in a creative industry such as fashion requires different kind of thinking, the critical thinking. A spectrum of aspects and factors needs to be taken into an account for the product strategy to be successful.
Please join me in exploring below step by step guide of creating the design product strategy of the recent projects.
TOWARDS THE SIGNATURE
BAG STRATEGY REVAMP
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STEP NO.1 IN DEPTH MARKET RESEARCH
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STEP NO.2 LOCAL COMPETITORS CASE STUDY
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STEP NO.3 TAKE OUT
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STEP NO.4 DESIGN PROCESS
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INTRUDUCING THE CATEGORY
SHOEWEAR LAUNCH
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STEP NO.2 KOL
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STEP NO.3 TAKE OUT
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STEP NO. 4 DESIGN
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